Polaris is marking four decades of ATV manufacturing with the limited-edition Sportsman XP 1000 S 40th Anniversary Edition — retro-inspired graphics, commemorative badging, and the full XP 1000 S spec underneath. Available this winter.

In 1985 Polaris introduced the first American-engineered ATV. Forty years on, the company is marking that milestone with a limited-edition model that blends genuine heritage with the most capable ATV platform in the current lineup — the Sportsman XP 1000 S 40th Anniversary Edition.

The design draws directly from the iconic 1996 Sportsman 500, with exclusive retro-inspired graphics, commemorative badging, and premium Super Graphite paint. But underneath the nostalgic styling sits the full XP 1000 S specification: the 952cc ProStar engine, electronic power steering, ProSteer technology, on-demand all-wheel drive, and a 1,588 kg winch.

Rodrigo Lourenco, VP of Off Road Vehicles Sales for EMEA, summed it up: "The 40th Anniversary Edition is a celebration of the legacy" built across four decades of consistent performance and durability. Polaris has also launched a '40 Years Strong' video campaign, with the first episode — '40 Years of Early Starts' — celebrating the farming community that has relied on Polaris machines across generations.

Being a limited edition, stock will be finite. If you want one, the time to act is now — the 40th Anniversary Edition is arriving at European dealerships this winter 2025/26. Talk to Webb Engineers to check availability and secure yours before they're gone.

Share this story: X / Twitter Facebook LinkedIn